Overwhelmed 2 Organised (O2O) Privacy Notice & Cookie Policy

Last Updated: July 2026 | Applicable to o2odental.com

Overwhelmed 2 Organised (o2odental.com) is an academic training and business leadership consultancy program operated under Dental Concepts. We deliver executive masterclasses, management training, and organizational frameworks tailored for non-clinical dental team members — including Practice Managers, Deputy Practice Managers / Admin Leads, Treatment Coordinators (TCO), Aspiring Managers, and Practice Owners.

This Privacy Notice outlines how we handle, process, store, and safeguard personal data collected from non-clinical team delegates and website users on o2odental.com.

1. Who is Responsible for Your Data?

Dental Concepts is the Data Controller responsible for your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Scope of Our Privacy Notice

This notice applies to non-clinical dental management professionals (Practice Managers, Deputy Practice Managers, Admin Leads, Treatment Coordinators, Aspiring Managers, and Practice Owners) who enroll in O2O masterclasses, submit inquiries, download training resources, or communicate with o2odental.com.

3. Information We Collect

We collect relevant professional details necessary to process workshop registrations and business consultancy requests:

• Professional & Contact Information: Full name, organizational role (e.g., Practice Manager, TCO, Admin Lead, Owner), dental practice name, business email address, and telephone number.
• Payment & Registration Records: Transaction details and booking deposit confirmations for O2O training events.
• Technical & Analytics Data: IP address, device type, browser specifications, session length, interaction logs, and tracking cookies.

4. Data Processing Purposes & Technical Partners

We utilize accredited third-party service providers to manage site performance, security, and professional outreach:

• Advertising & Remarketing: Meta Pixel, TikTok Conversion Tracking, Google Ads Remarketing. (Targeted to practice leaders and managers seeking operational training).
• Analytics & Web Insights: Google Analytics 4 (GA4) and Meta Events Manager. (Used to monitor site interactions and user traffic patterns).
• Form Security & Anti-Bot Protection: Google reCAPTCHA and Cloudflare Bot Management. (Used to safeguard registration portals).
• Communications & Hosting: Boxly Web Forms, Mailgun email services, Vimeo, YouTube, and Amazon Web Services (AWS) infrastructure.

5. Lawful Basis for Processing

Under UK GDPR Article 6, data processing is conducted on the grounds of:

• Contractual Obligation: Administering event bookings, seat allocations, and delegate course materials.
• Legitimate Business Interests: Communicating operational insights, management toolkits, and future training dates to dental practice leaders.
• Legal Compliance: Fulfilling accounting, tax, and reporting statutory duties.

6. Retention & Security Controls

Registration and invoice records are stored securely for a minimum of 6 years as required by UK tax and accounting regulations. Data security is maintained through technical measures including end-to-end encryption, strict role-based user authentication, and secure cloud storage.

7. Third-Party Data Sharing

We strictly do not sell personal data. Data is shared exclusively with necessary technical processors (secure web hosts, payment processors, event communication platforms) under compliant processing contracts.

8. Your Rights under UK GDPR

You have the right to request access, correction, restriction, or deletion of your personal information, as well as the right to opt-out of marketing communications at any time by emailing enquiries@dental-concepts.com.

9. Contact Information & Complaints

For inquiries regarding this Privacy Policy or your personal data:

Dental Concepts (Overwhelmed 2 Organised)
Unit 1B, 132 Weyhill Road, Andover, SP10 3BE, UK
Email: enquiries@dental-concepts.com | Phone: 01256 893 517

Supervisory Authority: Information Commissioner’s Office (ICO)
Telephone: 0303 123 1113 | Website: ico.org.uk